27 Apr Eagle & Fein was Recognized by “Say It For You” Blog
04.27.2022
Welcome to Eagle & Fein, P.C.
Brian A. Eagle hosted the first professional education class of the year at the beginning of April. This class is part of The Eagle Institute, where Eagle & Fein covers topics related to estate planning and business succession. One of the attendees, Rhoda Israelov was inspired by “How and Why to Engage Your Clients in the Estate Planning Process,” and published a blog post pursuant Brian’s presentation! Ms. Israelov is the founder of “Say It For You”, a corporate business specializing in work with business owners and professional practitioners who want to grow their connections with existing customers and attract new buyers using content marketing and social media.
Meet Rhoda: Rhoda Israelov, a writer of financial advice columns, travelogues, motivational speeches, and—of course—blogs! Over the years I have written for a wide variety of media and organizations, including the Indianapolis Business Journal, Radius Magazine, Mensa, and Toastmasters. I’ve covered virtually every field of business, and the content I’ve created is used across the United States.
Below is the post that was inspired by Brian Eagle:
Blog Away Purported Providers
April 21, 2022/0 Comments/in being personal in your blog, being specific in business blogs, blog bragging /by Rhoda Israelov
“Do you know who does most of the estate planning work in our country?” attorney Brian Eagle asked at the start of his professional education lecture series. The startling answer – not legal professionals, but real estate agents and corporate human resource departments.
Since proper and complete estate planning, Eagle teaches, is meant to help organize one’s affairs in such a way as to “give what I have to whom I want, the way I want, and when I want, saving every last tax dollar, professional fee and court cost possible,” merely signing 401(k) beneficiary forms or property purchase agreements is hardly going to get the job done….
One core function of a business blog is explaining to readers what it is you do. As Certified Business Coach Andrew Valley once explained in a 2020 Say It For You guest post, “You must tell the listener how your product or service can benefit that person, and how you can do it better or differently than others who do what you do.”
But what about those many others who think they can offer advice on “what you do”, pushing out content on your topic, but who totally lack experience and training in your field of expertise? Your USP, or Unique Selling Proposition, Valley stresses, must be unique; something competitors cannot claim or have not chosen to emphasize in their promotions. A USP, Valley says, raises your business or practice above the “noise”.
Just as Eagle Wealth Management lists client objectives that can be accomplished only with the guidance of experienced and trained legal professionals, including:
- control – giving “to whom I want, the way and when I want”
- tax savings
- avoiding court costs
- privacy
- conflict avoidance
through your blog, you must make clear to readers how your experience and training benefits prospects and clients in ways that “shortcuts” – and lesser-trained providers – cannot.
“A good way to get more participants is to address and solve their challenges. By first mapping out the challenges your audience faces and then showing what it takes to truly satisfy and solve these challenges, you will be able to stand out in the crowd of providers,” Eline Hagene writes in frontcore.com.
You can leave “purported providers” in the dust when you demonstrate ways in which your clients can achieve “what they want and how they want it”!
https://www.sayitforyou.net/being-personal-in-your-blog/blog-away-purported-providers/